Building your lane
2 week coaching.
2 Video calls (60 minutes each).
24-hour e-mail response time for all inquiries.
- Goal Setting
(What would you like to achieve physically and financially within the next 1 year/3 years/5 years.)
- Finding your target audience.
You cannot service or meet the needs of everyone, who will your brand cater to?
(This is done using market research below)
- Market research
Demand: Is there a desire for your product or service?
Market size: How many people would be interested in your offering?
Economic indicators: What is the income range and employment rate?
Location: Where do your customers live and where can your business reach?
Market saturation: How many similar options are already available to consumers?
Pricing: What do potential customers pay for these alternatives?
Here are a few methods you can use to do direct research:
- Focus groups
- In-depth interviews
- Writing your business plan
- Calculate start up costs
- Personal Vs. Business Credit